In a fan-centric universe it’s all about “me”.
Fans want “stuff” and they want to feel listened to. They are increasingly subscribing to platforms and apps that grant the best access to the artist.
Simultaneously though, the music industry has not made it easy for fans to spend their hard- earned cash in one place. Within this digital landscape the traditional notion of a ‘fan club’ can deliver solutions – but the model is nothing more than a reluctant survivor of the past and due for a serious reboot.
Read the rest of this interesting article on Music Business Worldwide..