Meredith Mickelson Fan Engagement Privacy Policy

Effective as of October 26, 2016

We respect your privacy and want to make sure you understand our privacy practices and how information is collected and used by us.

Meredith Mickelson fan engagement app gives users a place for connecting and engaging in conversation about Meredith Mickelson. By visiting or using Meredith Mickelson fan engagement app, services from Meredith Mickelson fan engagement applications and platform from MYSEAT MEDIA INC (Collectively "MySeat"), you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Use.

The Information We May Collect

1. Personal Information

By signing in to MySeat, you are authorizing MySeat to collect, store, and use, in accordance with this Privacy Policy, any and all information that you provide and that you provided to related or linked social networks either publicly or through an API. Such information may include your first and last name, usernames, profile pictures, unique identifiers, access tokens, and e-mail addresses.

We may also collect and store other information that you voluntarily choose to provide, including as part of your MySeat user profile, which you may update via the MySeat website or mobile applications. Such information may include your location; a brief description of yourself; your social media username(s); a link to your social media, blog, or web site; and any other personal information you provide. All of your activity on MySeat and information in your MySeat user profile may be publicly viewable and shareable by other MySeat visitors and users or may be semi-publically viewable by select MySeat visitors and users.

2. Geolocational Information

While you are using MySeat on a mobile device, we may, with or without your consent, automatically collect geolocational information from your mobile device, your wireless carrier, or certain third-party service providers ("Geolocational Information").

3. Other Information

In addition to the information noted above, we may also collect the following information (collectively, the "Other Information"):

a. Activity. We collect and store any information regarding your use of MySeat, including, but not limited to, your posts, events you attend/join, your seats or location at events, your after event activities and your before event activities, events you're watching, and the other MySeat users you interact with or follow.

Other information we may automatically collect when you use MySeat includes the type of computer, mobile device, and web browser you're using; language; IP address; cookie information; referring and exit pages and URLs; the page you requested; the date, time, and amount of time spent on MySeat, including on particular pages or sections; what sections of MySeat you visit; and other similar information concerning your use of MySeat.

b. Cookies, Pixel Tags, and Other Technologies. A cookie is a small string of text that a website can send to your browser for the purpose of enhancing your visit to the website. Pixel tags enable us, and third parties that advertise on MySeat, to recognize these cookies. We, and third parties that advertise on MySeat, may use cookies, pixel tags, and similar technologies to personalize your use of MySeat and to provide you more tailored advertising and offers on MySeat and elsewhere. You can set your computer settings to alert you when a cookie is being placed. You may also clear all cookies saved to your computer by using the relevant selection in your Internet browser.

c. From Other Sources. We may receive other information from other platforms linked to or from which you access/use MySeat.

How We Use and Share Information

All of your activity on MySeat may be viewable by visitors and users of MySeat. Please only post content and provide information you are comfortable being seen and shared by others, including people who are not your friends. This information may also be indexed by search engines and, shared on Facebook® and Twitter®. Further, other MySeat users may copy and share information you post on MySeat. MySeat will not control or prevent this kind of activity.

MySeat does not sell, trade, or rent your Personal Information to others except as set out in this privacy policy which may be changed from time to time at the sole discretion of MySeat.

Third-party applications or services may access your Personal Information on MySeat.

MySeat may contact you by email regarding updates to our policies and to the MySeat service and to send daily or weekly activity summaries or other activities and information that we feel may be of interest to you. You may elect to turn off email notifications by visiting the Settings page on our website or in our mobile applications. You may also choose to unsubscribe from our emails by following the instructions contained in the bottom of the email. That said, so long as you are a registered user of MySeat, you agree that MySeat may and can send communications to you via email, Twitter, Facebook, MySeat, etc. even if you have requested that such messages not be sent.

In addition to the above, we may use information we collect as described below:

• We may share with Facebook information related to your use of MySeat. Information shared with Facebook will be attributed to your Facebook account. Facebook's use of such information and any information it collects from your use of its service is governed by its privacy policy.

• We may share with Twitter information related to your use of MySeat. Information shared with Twitter will be attributed to your Twitter account. Twitter use of such information and any information it collects from your use of its service is governed by its privacy policy.

• In an ongoing effort to better understand our users and provide a better experience on MySeat, we may analyze information we collect in aggregate form in order to operate, maintain, manage, and improve MySeat and to better understand how it is being used. This aggregate information does not identify you personally. We may share this aggregate data publicly and with our affiliates, agents, business partners. We may also disclose aggregated user statistics in order to describe our products and services publicly as well as to current and prospective business partners and to other third parties for other lawful purposes.

• We may employ other companies and individuals to perform functions on our behalf. Examples may include providing marketing assistance, information technology support, and customer service. These other companies will have access to your information as necessary to perform their functions and to the extent permitted by law. • To the extent permitted by law, we may also disclose information when required by law, court order, or other government or law enforcement authority or regulatory agency, or whenever we believe that disclosing the information is necessary or advisable, for example, to protect the rights, property, or safety of MySeat, our users, or others.

How We Protect Your Information

We take commercially reasonable steps to protect the information we collect from misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, messages sent to or from MySeat may not be secure, and you should therefore take special care in deciding what information you transmit.

Important Notice to Non-Canadian Residents

MySeat is operated in Canada. If you are located outside of Canada, please be aware that any information you provide to us will be transferred to our servers in Canada. By using MySeat and/or providing us with any information, you consent to this transfer.

Children

We do not knowingly collect Personal Information from children under the age of 13. If you are under 13, you may not use MySeat or give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases.

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time, and will post the revised policy on our websites and mobile applications as soon as it goes into effect. By accessing or using MySeat after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please refer back to this Privacy Policy on a regular basis.

How to Contact Us

If you have questions about this Privacy Policy, please e-mail us at legal@myseat.com.