Athletics Canada looking to engage and reach ever expanding global fan base

Nov 25, 2015

MySeat Media Inc and Athletics Canada partner to create next generation social fan experience

MySeat Media Inc., a leading mobile fan engagement platform solution developer, and Athletics Canada, the athletics national governing body, which includes track and field, cross-country, and road running announced a partnership to create a mobile app to engage and reach Athletics Canada’s ever expanding global fan base. The event-based mobile platform will give the opportunity to engage socially with fans across Canada, and around the world.

The MySeat Fan Engagement Platform is a fully-integrated solution which helps organizations create an event-based mobile social timeline. It is a white-label, multi-level mobile system including fan engagement management software and analytics suite, as well as operational and public apps. It can identify users based on mobile behaviour, providing invaluable usage and consumption metrics to professional and amateur sports teams, leagues and associations.

MySeat Media provides Athletics Canada with a proven technology platform and an experienced management team led by Steven D. Shelton, co-founder and CEO of MySeat Media Inc. “Athletics Canada is a leader among national sport associations in terms of the digital and mobile experiences they provide.  With this new platform they will be able to bring the fan experience to another level, and gather critical data and analytics on their fan base,” said Shelton.

“We have been looking for a social mobile platform to extend our reach and engage fans,” said Mathieu Gentès, Athletics Canada Director of Public Relations and Corporate Services. “The mobile app, which will launch prior to next year’s Olympic and Paralympic Track and Field Trials, will include an expansive live streaming experience,  rich social engagement environment, in-app sales, a fantasy sports element  and many, many more features. We’re excited to be working with MySeat Media, and are excited about what this new technology will offer to new and existing athletics fans.”

About MySeat Media Inc.

Founded in 2011, MySeat Media Inc. is a Montreal, Canada based firm specializing in mobile technology development for Sports and Entertainment Organizations to enhance the overall fan experience. The company also offers fan data analytics, consulting services to sports teams, artists, promoters and festivals around the world to help develop their fan engagement strategy. The company was co-founded by Normand Pigeon, Che Hodgins and Steven D. Shelton. More information is available at

About Athletics Canada

Athletics Canada is the athletics national governing body, which includes track and field, cross-country, and road running. Athletics Canada provides world leading programs and services. Through collective leadership, the organization drives growth in participation and enables improved international performances in a positive sport experience. Athletics Canada enjoyed an outstanding 2015 season that saw the national team win an all-time best 8 medals at the IAAF World Athletics Championships, 11 medals at the IPC World Athletics Championships, 43 medals at the Parapan Am Games and a record 26 medals at the Pan Am Games.