Fan Engagement Technology

The fan engagement app is the core of the MySeat technology. The social networking aspects links fans to share their passion and participate more fully in planned events. Each event can have its own unique timeline filled with live, dynamic content such as posts, photos, video clips, live streaming news and more. It enhances fan experience, drives interaction and promotes fan engagement.

Designed to capture valuable fan data and convert it into actionable fan engagement initiatives. MySeat’s innovative heat map provides live, visual insight into who and where fans are, as well as the connections between fans, as they engage in the event. A multitude of data correlations can be made in real time to extract location-based fan behavior analytics (purchases, social interaction, brand interaction, etc.). Results can be graphed and accessed in real time or delivered as post-event reports.

Built from the ground up to address the need to engage fans during a live event, the planning module’s capabilities include planning, publishing and pushing relevant promotions and specials (memorabilia, merchandise, auctions, etc.) before, during and after any event. Offers can be matched to certain fan profiles or timed to coincide with an imminent milestone. Monitor the crowd’s general mood to push timely promotions and respond to fans’ readiness to buy. Several fulfillment options are available.

This module provides capability to set up sponsored and dynamic ads, as well as create engaging sponsor interaction on the event timeline; create partnerships and promote partner venues with fan check-in and event specials; sell prime advertising space targeted to certain fan profiles. Sponsors and partners can get detailed analytics with impressions, clicks and conversions.